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UNIVERSAL MUSIC AFRICA SIGNS LICENSE DEAL WITH NIGERIA SUPERSTAR YEMI ALADE


UNIVERSAL MUSIC AFRICA SIGNS LICENSE DEAL WITH NIGERIA SUPERSTAR YEMI ALADE


Yemi Alade, one of Africa's most innovatively and economically effective artist, has consented to a worldwide permitting arrangement with Universal Music Africa (UMA) – Universal Music Group's west African subsidiary – in association with Universal Music France (UMF).

Under the multi-year understanding, UMA will fill in as the restrictive worldwide recorded music accomplice for Yemi Alade and her name Effyzzie Music Group, and UMF will fill in as the global take off accomplice for the undertaking.

This authorizing understanding, from this point forward, demonstrates UMG's will to reinforce its situation in this piece of the world through UMA, and expands upon the colossal achievement Yemi Alade has accomplished with her name Effyzzie Music Group. Yemi Alade is the main african female Afropop artiste to hit more than 100 million perspectives on Youtube and VEVO with her raving success single "Johnny", which is currently the most seen video from an African female artiste. She is additionally the primary female performer in Africa to have over a million supporters on Youtube.


In making the declaration, Moussa Soumbounou, MD of Universal Music Africa, stated,

"Yemi Alade is one of only a handful couple of craftsmen throughout the entire existence of African urban popular music to arrive at such an abnormal state of reputation. We at Universal Music Africa are for the most part gigantic aficionados of Yemi Alade and her music and with what she has officially achieved with Effyzzie Music Group, we accept that our new association will just further lift her genius status internationally. We are energized and pleased to help her in this new period of her profession and help her scope much more noteworthy statures."

Olivier Nusse, Chairman and CEO of Universal Music France, stated,

"It is a genuine open door for Universal Music to have the certainty of such a craftsman. Her ability and effect on African and even world popular music are verifiable, and it is with extraordinary quietude however considerably more aspiration that we will bolster his task, with the assistance of different auxiliaries. Africa is more present than any other time in recent memory on the world music scene, and Universal Music Group through such an organization, affirms its aspirations, yet in addition its administration."

Taiye Aliyu, CEO and originator of Effyzzie Music Group, included,

"We at Effyzzie Music Group and Yemi Alade are satisfied to work in association with the Universal Music Group, changing the account of African music, each craftsman in turn. The Future is Africa." 

About Yemi Alade 


With four collections, one EP and numerous crushes, for example, Johnny, Ferrari, Na Gode or Bum added to her repertoire, Yemi Alade is the No 1 afropop female craftsman on the African landmass.

Nigerian afropop/R&B artiste, artist/musician, arranger, on-screen character and performer, she is famously alluded to as the "ghen angel" and "the Yoruba-Ibo young lady" by rosevirtue of her charging stage-create, music, tense and un-coordinated style, developing African style and her bi-inborn plummet.

She is a BET Awards 2015 and 2016 chosen one for Best International Act Africa, a two-times candidate MOBO Awards for Best International Act 2014 and 2015, Winner MTV Africa Music Awards (MAMAs) for Best Female 2015 and 2016. She has gotten a few honors and assignments, including MTV African Music Video grants, City individuals Entertainment, MOBO, YEM and Eloy grants.